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時間:2021-08-20
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昨天,香港大學市場營銷專業(yè)現(xiàn)開放19FALL申請。要知道17年這個專業(yè)開放了一個月之后就取消了,所以今年重新開放,絕對算得上是大事之一。
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下面我們就詳細了解一下這個專業(yè):
>>>2019香港大學碩士留學各個專業(yè)申請變化及截止時間
專業(yè)介紹
香港大學市場營銷理學碩士課程為期一年,提供嚴謹和尖端的學習經(jīng)驗,重點是在當今瞬息萬變的經(jīng)濟環(huán)境下,如何制定最佳的市場營銷策略。
該課程由三組模塊組成,分別是(1)市場洞察、(2)分析工具和(3)市場專業(yè)人員決策框架。它旨在以戰(zhàn)略為導向,通過全面的培訓來提高你的分析、溝通和智力技能。以企業(yè)盈利為目標的道德和可持續(xù)性問題也納入了該計劃。
完成課程后,你可以:
面對21世界的消費者、新興市場、互聯(lián)網(wǎng)+等,保持領先于關鍵營銷發(fā)展。
在制定營銷策略時,了解市場趨勢并評估消費者的洞察力
將創(chuàng)新和洞察力轉(zhuǎn)化為管理行動,促進業(yè)務增長
該課程總共需要10門課程(60學分),包括5門核心課程(30學分)和5門選修課(30學分)。香港大學數(shù)碼港分校一般在平日上課。除了我們的教師,經(jīng)驗豐富的行業(yè)專業(yè)人員將參與教學。所有課程都用英語授課。
課程設置
申請要求
To be eligible for admission to the Master of Science in Marketing programme, you need to fulfill these requirements:
Hold a recognised Bachelor's degree or equivalent;
Obtain statements from two referees, regarding your suitability for the programme;
Obtain a TOEFL/IELTS* score if you are not from an English-medium university; and,
Preferably with two years of business and marketing working experience (your application will also be considered if you do not have two years of work experience but have prior internship or learning experience related to marketing and business)
*GMAT/GRE scores are not required, but a good GMAT/GRE score will be favorably considered and may be helpful for marginal cases.
School codes for test score reports:
TOEFL: 9671 | GRE: 2482
TOEFL and IELTS score reports are valid for two years only. GMAT score reports are valid for five years. For example, if you submit your application form on Feb 2, 2018, then only the report of TOEFL/IELTS test taken after Feb 1, 2016 is considered valid. Also, please make sure you can arrange the official test report to us in time as the test authorities may not issue your report when the test result has expired.
申請截止時間
Round 1 Deadline: 12:00nn (HKT) January 3, 2019
Round 2 Deadline: 12:00nn (HKT) March 1, 2019
費用相關
The tuition fee of HK$260,000 for Intake 2019 is payable in two instalments over one year and is subject to change and final approval by The University of Hong Kong. The payment deadlines of the tuition fee instalments are normally in October and January each year.
Upon receiving the admission offer, candidates will be required to arrange an offer deposit of HK$65,000 to confirm the seat. The deposit will be deducted from the first instalment of the tuition fee.
We offer merit-based scholarships to new students at the time of admission. The number of scholarships to be awarded will not exceed 10% of the intake number in the relevant academic year.
The amount of each scholarship is subject to the performance of the candidate. All eligible candidates will automatically be considered and no separate application for the scholarship is required.
以上便是留學監(jiān)理網(wǎng)為大家介紹的香港大學市場營銷專業(yè)的相關介紹,希望可以對大家選專業(yè)有所幫助!
>>一鍵輸入GPA(2.0-4.0)、雅思/托福成績,快速匹配你適合申請哪所大學
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任何關于加拿大留學問題,比如去加拿大哪個學校留學好?留學讀什么好就業(yè)?哪個留學中介好?等等問題,大家都可以在線咨詢或持續(xù)訪問該欄目的其它相關文章。
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