西新英格蘭學(xué)院

New technology has enabled marketers to communicate in more effective ways. Such vehicles of marketing communication include interactive marketing, relationship marketing, video information systems, and the application of new technology in advertising. A better understanding of the role of communication in the marketplace is vital in helping businesses obtain a competitive edge. The major in Marketing Communication/Advertising prepares students to enter the work force with an understanding of how promotional strategies can be effectively used in executing and enhancing marketing messages. The Marketing Communication/Advertising major studies how marketers utilize and implement communication/promotional concepts when delivering the marketing message.

One of the unique features of the Marketing Communication/Advertising program is that our students produce actual advertising and promotional outputs that are evaluated by external business professionals. Students study all facets of the promotional mix including but not limited to; advertising, public relations/publicity, direct marketing, personal selling, Internet/interactive, and sales promotions.

Career Opportunities

Students majoring in Marketing Communication/Advertising often pursue careers in promotional management, marketing communication, direct marketing, public relations, and advertising account management.

Program Learning Goals

Having completed a major in Marketing Communication/Advertising, the student will have the ability to:

Understand the interactions of communication and promotional strategies and tactics within the context of an organization and its various publics and markets;
Apply theories in marketing, sociology, and psychology to the analysis and design of solutions for promotional issues and challenges;
Demonstrate creative and analytical skills as they apply to marketing communication and promotional strategy; and
Design and produce creative and appropriate promotional materials.

Note: International students who have been admitted for Fall 2020 and are unable to travel to the US may defer their admission to Spring 2021.