惠靈頓維多利亞大學

大學:

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中學:

專業(yè):

惠靈頓維多利亞大學-商科學士學位-市場營銷

Bachelor of Commerce (BCom) in Marketing(本科)

專業(yè)概況

在這里學什么?

If you're interested in a career in the world of commerce and want expertise in business and the business of government then the Bachelor of Commerce is the degree for you.

The Bachelor of Commerce (BCom) is a three-year undergraduate degree designed to give you the skills and knowledge you need for a successful career in the exciting world of commerce.

You'll get a strong foundation in private business and public administration and gain skills in communication, teamwork and leadership. In the BCom, you'll develop your critical and creative thinking, as well as an understanding of how different cultures do business.

Marketing

Get the skills to tell stories that connect and engage people. Gain a solid grounding in all areas of business and learn about marketing and its role in the commercial, public and not-for-profit sectors. Study consumer behaviour and gain an understanding of how people make decisions about what they will or won't buy. Become an expert in marketing plans and learn to think strategically.

Course Structure

For this degree you'll need to:

Complete at least 360 points, of which:

  • At least 210 points must be from courses listed for the BCom
  • At least 180 points must be at 200 and 300 level
  • Of the 180 points at least 75 points must be at 300 level
  • Of the 75 points at least 45 points must be from courses listed for the BCom

Complete seven core courses at 100 level (usually in first year):

  • Either Accounting (ACCY 111) or Fundamentals of Accounting (ACCY 115) or Accounting for Decision Making (ACCY 130)
  • Microeconomic Principles (ECON 130)
  • Government, Law and Business (FCOM 111)
  • Foundations of Information Systems (INFO 101)
  • Principles of Marketing (MARK 101)
  • Introduction to Management (MGMT 101)
  • Statistics for Business (QUAN 102)

In addition to the degree requirements, for this major you'll need to complete:

Seven core courses at 100 level (as listed for the BCom)

Three courses at 200 level:

  • Marketing Management (MARK 201)
  • Consumer Behaviour (MARK 202)
  • Market Research (MARK 203)

Four courses at 300 level:

  • Marketing Communications (MARK 301)
  • Strategic Marketing Management (MARK 303)

Two further courses from:

  • MARK 300-399
  • Marketing Law (COML 308)

Useful secondary school subjects

Accounting, Algebra, Business Studies, Economics, Statistics, Calculus, English, History, Geography, Languages and Computer Science.

Get a Master's degree:

At the end of your three-year BCom you can choose to continue your learning with postgraduate studies. Give your career options a boost and choose from a range of postgraduate programmes offered by Victoria University of Wellington.

所屬院系

進入哪個院系學習?

Wellington School of Business and Government

中國學生入學要求

為來自中國的學生設計

Students need the equivalent of a Bachelor’s (undergraduate) degree from a recognised institution with at least a B average. A background in a particular subject area may be required or recommended. IELTS (Academic): Overall band of 6.5 with no sub-score below 6.0| TOEFL (iBT): A score of 90 on the internet-based test with at least 20 in writing | Pearson Test of English (Academic): A score of 58 with a ‘Communicative’ score of not less than 50 | C1 Advanced (formerly known as Cambridge English: Advanced (CAE)): A score of 176 or higher, with each skill score no less than 169 | C2 Proficiency (formerly known as Cambridge English: Proficiency (CPE)): A score of 176 or higher, with each skill score no less than 169 | Victoria University of Wellington English Proficiency Programme (EPP): A minimum of two ratings of 5 and two ratings of 4.

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課程信息

學制:全日制(3 年)

學費:NZ$30,321.00 (¥ 140,771) /年

開學時間:2022七月5日, 2022十一月8日, 2022二月28日, 2022七月11日, 2022十一月14日

申請截止日期:1 September 2022, 1 December 2022, 1 May 2023, 1 September 2023

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