溫切斯特大學(xué)

- Develop the skills of an advertising ‘creative’ using critical and creative expertise in media advertising production- Become proficient in effective messaging in a range of media from mobile videos to physical posters- Benefit from industry-standard facilities and a programme that offers individual and collaborative approaches closely supported by academic and industry professionals- Build a diverse portfolio of work that demonstrates the specialist skills and practical experience that employers really valueAre you an ideas person… a creative problem-solver ready to work individually and collaboratively to create campaigns that effect change and promote products and services? If so, you will thrive on our vibrant Creative Advertising programme which combines the critical and practical elements of 21st-century media advertising.This multidisciplinary programme provides you with the practical capacity to research, design, reflect, develop, and produce advertising over a range of media platforms. The programme comprises a four-part structure, with an optional fifth strand.Theory – you will focus on social media theory, tools of persuasive communication, and critical engagement with advertising media, industry and wider culture.Commercial Film Production – you will focus on screen media and the practical production of audio-visual advertising content.Writing – you will focus on copywriting and press releases, gaining practical experience of working to exacting industry briefs.Design – you will focus on the practical use of digital media, both as a platform for the circulation of advertising, and as a media tool to enhance advertising content.Marketing (optional) – you will focus on the commercial aspects of advertising in order to acquire relevant business skills and knowledge.This holistic approach provides you with a broad experience of the diversity of advertising, while allowing you to tailor your learning to a particular area of advertising, media, and/or industry.In Year 1, you receive a solid grounding in Introduction to Public Relations and Business Communications as well as modules in Media Law and Introduction to Digital Publishing Skills. You also learn vital skills in Camera and Lighting, Editing and Sound, Persuasive Writing, and the Essentials of Advertising Design.In Year 2, you study Advertising and Branding, Media Campaign Management, and Media Writing. You also take modules in Copywriting, Social Media, Advertising, and Branding, and Advanced Commercial Visual Practice as well as a Work Placement which will provide you with experience in a professional environment relevant to your career aspirations.In your final year, you undertake a Major Project in Creative Advertising on a topic of your choice. This is a great way to build confidence and marketing expertise. It can take the form of a dissertation, consultancy project or research into advertising issues. You also take modules in Business Storytelling and Big Data and Algorithmic Cultures.A range of optional modules in Years 2 and 3 may include Creativity, Design, and Innovation, Editing, Animated Shorts, Digital Marketing and Climate Crisis and the Media.The programme is delivered by traditional lectures and seminars but also innovative practical workshops and work placements. You will explore a range of digital, physical, and online resources that will support your in-class teachings and creative projects.Equipped with skills in creative problem solving, teamwork, art direction and persuasive storytelling across diverse media platforms, a degree in Creative Advertising opens doors to a range of careers in the creative industries – one of the fastest growing sectors in the UK.The programme will also enhance your key flexible skills that support a route into a b