新南威爾士大學

Broaden your career prospects by combining a highly valued business qualification with an in-depth understanding of advertising, public relations, and media and e Commerce component provides you with a fundamental understanding of general business principles and allows you to develop specialist knowledge in a business area of your choice. With more than 10 majors to choose from – ranging from accounting to human resource management – you can design a degree to suit your interests and career goals. Media studies gives you advanced skills and knowledge in public relations, media relations and organisational communication, to help you become a persuasive communicator.

Why choose this degree?

This degree offers a unique opportunity to gain a highly regarded business degree and a specialist degree in public relations and advertising. You will develop applied skills, knowledge and capabilities in public relations and advertising, along with complementary business skills.

Who should choose this degree?

Students wanting to combine business knowledge with skills in public relations and advertising to seek a career in events management, marketing, media and communications, and public relations in a wide range of industries.

Majors

Accounting
Business Economics
Business Law
Business Strategy and Economic Management
Finance* Financial Economics
Human Resource Management
Information Systems and Information Technology
International Business
Management
Marketing
Media
Real Estate Studies
Taxation

Career opportunities

• Media and communications officer
• Marketing communications coordinator
• Event manager
• Advertising assistant
• Public relations
• Communications officer
• Brand coordinator

Accreditation / Professional Recognition

Depending on your course selection, you may meet the education requirement of various professional bodies including Australian Computer Society (Information Systems), Australian Human Resources Institute (Human Resource Management), Australian Securities and Investment Commission (RG-146) (Finance), CPA Australia (Accounting), Chartered Accountants Australia and New Zealand (Accounting), ACCA (Accounting) and Institute of Public Accountants (Accounting).