新英格蘭大學(xué)

This course provides up-to-date knowledge of the rapidly changing field of media and communications. It includes film studies, from Australian cinema to Hollywood; television studies; news media; children's media; advertising; digital and social media; screen adaptations; creative and professional writing; and publishing and editing. Students choose to major in 'Media and Culture' or 'Writing and Publishing'. The course develops skills in media research, writing and digital communications, which are relevant to further studies and today's changing workplaces.

Graduates who have successfully completed the Bachelor of Media and Communications may, on the recommendation of the head of school, continue to an honours year. The honours program shall include advanced coursework and a dissertation.

Career Opportunities

Examples include journalism, radio and television, marketing communications, advertising, public relations, corporate writing, public sector research and administration, communications strategy.

Course Aims

This course equips students with broad and coherent knowledge and skills in the rapidly changing field of media and communications. Students may choose a 'Media and Culture' or 'Writing and Publishing' major. They learn methods and techniques of film studies, television studies, news media, digital and social media, adaptation, creative and professional writing, and editing and publishing. The course enables students to apply knowledge and skills in professional work or further studies in media and communications.

Learning Outcomes

Upon completion of this course, students will be able to:

demonstrate coherent and in-depth knowledge of the disciplinary field of media and communications across local and global contexts, including the practices, languages, forms, materials, technologies and techniques studied in this field;

demonstrate knowledge and applied understanding of the disciplinary methods of media and communications, including its rationales, themes, concepts, theories and interdisciplinary dimensions;

identify and apply appropriate research methods for gathering, interpreting, analysing and evaluating ideas and information from a variety of sources, and for developing and synthesising knowledge;

select and use appropriate communication technologies, forms, styles and techniques to investigate problems and present ideas and arguments coherently for specific purposes and types of intended audience;

adapt and apply knowledge and skills with initiative, to plan and develop projects, solve problems and make decisions in scholarship and/or professional practice; and

work independently and collaboratively, with an understanding of social, cultural and ethical contexts in further learning and professional practice related to media and communications.