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密蘇里大學(xué)-工商管理(市場(chǎng)營(yíng)銷(xiāo))BSBA

Business Administration (Marketing), BSBA(本科)

專(zhuān)業(yè)概況

在這里學(xué)什么？

Students pursuing a degree in Business Administration will gain exposure to multiple areas of business including Accounting, Economics, Finance and Banking, Management, and Marketing. An emphasis in Marketing focuses on acquiring and managing customers by studying business activities that connect consumers with goods and services. The degree deals with the strategies, tactics and business processes involved in researching markets, deciding which markets and segments to pursue, identifying what unique value to provide and then assembling the products, services, people and partner firms needed to build, communicate and deliver that value. The marketing major is an exciting option for those students seeking an in-depth knowledge of the tools, concepts and practice of modern marketing. This program prepares students for a career in marketing, sales, and marketing analytics. Students are able to earn an in-degree certificate in Sales and Customer Development and in Marketing Analytics (newly launched in fall 2020). Courses in this area span the domains of marketing management, marketing analytics, sales, marketing communications, digital marketing, sales promotion, retail, services, brand management, and global marketing.

COMMON CAREER PATHS

You can do nearly anything with a Mizzou degree, but here are some common career paths taken by graduates of this major:

  • Administrative Services Managers
  • Advertising and Promotions Managers
  • Business Teachers, Postsecondary
  • Chief Executives
  • Construction Managers
  • Cost Estimators
  • General and Operations Managers
  • Industrial Production Managers
  • Management Analysts
  • Managers, All Other
  • Market Research Analysts and Marketing Specialists
  • Marketing Managers
  • Public Relations Specialists
  • Sales Managers
  • Social and Community Service Managers
  • Transportation, Storage, and Distribution Managers

所屬院系

進(jìn)入哪個(gè)院系學(xué)習(xí)？

Robert J. Trulaske, Sr. College of Business

中國(guó)學(xué)生入學(xué)要求

為來(lái)自中國(guó)的學(xué)生設(shè)計(jì)

Academic Requirement - High School Coursework; English Language Requirements - TOEFL; Written test - 550 overall score, no section score below 52; Online test - 79 overall score, no section score below a 17; IELTS - 6.5 overall score, no section score below a 6.0.

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課程信息

學(xué)制：全日制(4 年)在線/遠(yuǎn)程學(xué)習(xí)(120 學(xué)分)

學(xué)費(fèi)：US$23,646.00 (￥ 153,082) /年

開(kāi)學(xué)時(shí)間：2022八月23日

申請(qǐng)截止日期：

留學(xué)地點(diǎn)：Robert J. Trulaske, Sr. College of BusinessCornell Hall,COLUMBIA,Missouri,65211, United States

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