密西西比大學-Shorelight

DESCRIPTION

The master’s graduate program in the School of Journalism and New Media offers three tracks: academic, professional, and Integrated Marketing Communications.

M.A. students without academic or professional background in journalism may be required to pursue a course of study that combines undergraduate and graduate journalism courses.

MINIMUM TOTAL CREDIT HOURS: 30

COURSE REQUIREMENTS

Academic

Students take a 30-semester-hour program of study as follows: Jour 651, 652, 654, and 655; 12 hours of graduate course work in an area of concentration within or outside the school; and 6 hours of Jour 697 to complete a thesis or thesis project. A thesis project must be a professional work in an appropriate medium equal in scope to a formal thesis; i.e., based on a formal proposal encompassing problem analysis, literature review, method statement, and bibliography. Both the thesis and the project require approval of a written prospectus and an oral examination.

Professional Journalism

Students take a 30-semester-hour program of study as follows: Jour 578, Jour 590, Jour 610, and Jour 668; 12 hours of graduate course work in an area of concentration within or outside the school; and 6 hours of Jour 697 to complete a professional thesis project. A thesis project must be a professional work in an appropriate medium equal in scope to a formal thesis; i.e., based on a formal proposal encompassing problem analysis, literature review, method statement, and bibliography. Both the thesis and the project require approval of a written prospectus and an oral examination.

Integrated Marketing Communications

Students will be required to complete 36 hours -- eight core courses and four electives. These core and elective courses, which have been approved by the school's graduate faculty and the university’s Graduate Council, will comprise the program.

Core

• IMC 501 Professional IMC Seminar/Introduction to IMC
• IMC 502 Consumer Behavior/Understanding the Target Audience
• IMC 503 Insights and Measurements
• IMC 504 Creative Development and Direction
• IMC 505 Internet and Mobile Media: Evolution of the Digital Space
• IMC 555 Managing Integration/The IMC Campaign
• IMC 557 Brand and Relationship Strategies
• IMC 602 Design and Visual Thinking

Electives

• IMC 507 Direct and Database Marketing
• IMC 508 Advanced Media Strategy and Analysis
• IMC 509 Special Problems in IMC
• IMC 556 Multicultural Marketing Communications
• IMC 601 Advanced Account Planning
• IMC 692 Public Relations as a Marketing Tool/Reputation Management

Other electives will also be possible, depending on individual students' interests.