哈德斯菲爾德大學(xué)

Why Marketing with PR? Reputation has to be earned. And for businesses that means not just getting the marketing right, but getting the service right too. People judge you by what you do, not what you say. We can help you understand how public relations and marketing can enable businesses to stay ahead and keep their well-earned reputation intact. It could prepare you for an exciting career in a dynamic business arena. The course gives you a solid marketing foundation and an understanding of how marketing underpins any successful business. You’ll look at some key principles and concepts. There is also a suite of specialist Public Relations modules to help give you an even greater understanding of how PR and marketing work together to create the brands that stay ahead. PR is a fast-paced, exciting and rewarding activity that is at the heart of any thriving business, so you’ll have the chance to develop the skills and the business sense to understand what’s needed, and how to deliver. You could soon be taking your place in this dynamic environment. How will you learn? You will learn through practical application and delivered lectures, workshops, seminars and group work sessions. * Thanks to our network of contacts in the business world, we’ll give you opportunities to work on live projects. * In your third year we’ll give you the opportunity to take a placement year that could see you working in a business and gaining real world experience. We were the first University to introduce marketing into our undergraduate degrees, and we make sure innovation is at the heart of our Marketing with Public Relations BA(Hons) course. By keeping things fresh and up-to-the-minute, the course is designed to give you a great head start in a marketing career. What subjects will you cover? You’ll explore subjects such as an Introduction to Public Relations, Practical Marketing, Writing for the Media, Marketing Communications, Journalism; Writing Techniques and Skills and Strategic Public Relations. The constantly changing landscape of marketing offers a dynamic and exciting career for students who enjoy the challenges of innovation, creating communication campaigns for a range of consumer segments, researching their needs and behaviour and planning outstanding brand experiences. Live projects, the opportunity to participate in prestigious national competitions such as L'Oreal Brandstorm and the Chartered Institute of Marketing 'Pitch', and gaining a CIM professional qualification alongside your degree can help build your marketing skills and enhance your employability. The year-long marketing placement in the UK or overseas allows you to put your newly gained knowledge and skills into practice, and provides you with the opportunity to develop your CV. Huddersfield marketers have a reputation for having a 'can do attitude' demonstrating versatility, flexibility and initiative, leading our graduates to progress to a wide range of jobs in both large and small organisations, locally, nationally and internationally. ~ ?Dr Claire McCamley, Senior Lecturer in Marketing. Professional links and accreditation: Chartered Institute of Marketing (CIM) (http://www.cim.co.uk/). Our links with the CIM, the key professional organisation for the marketing industry, give students access to a range of marketing industry events and guest speakers. The Marketing with Public Relations course is accredited to The CIM Graduate Gateway programme which gives our students exemptions from some elements of the CIM professional qualifications. Students will also have the opportunity to participate in The Pitch, a national competition run by the CIM involving the development of a marketing communications campaign for a well know brand. This accreditation is reviewed on a regula