堪培拉大學

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堪培拉大學-傳播與媒體學士(營銷傳播)ARB103

Bachelor of Communication and Media (Marketing Communication) - ARB103(本科)

專業(yè)概況

在這里學什么？

Are you looking for a springboard to work in the rapidly evolving and multifaceted marketing communications industry? With this degree from UC, you’ll develop skills and knowledge in strategic and brand development, media engagement, advertising and cross-platform digital communication. You’ll refine your analytical and problem-solving skills, as well as your understanding of professionalism and social responsibility.

So that you can hit the ground running, you’ll have ongoing exposure to the industry, as well as access to professional internships and training across multi-disciplinary platforms. You’ll graduate with a solid understanding of the consumer and the strategic and creative principles involved in professional marketing communications practice, as well as the skills needed to meet industry demands.

Study a Bachelor of Communication and Media (Marketing Communication) at UC and you will:

align the production of professional marketing communication with industry requirements, standards and global best practice
apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts.

Career opportunities

Advertising account executive
Advertising campaign manager
Advertising traffic manager
Account coordinator
Account planner
Brand manager
Digital advertising sales manager
Digital advertising specialist
Events manager
Marketing manager
Marketing consultant
Marketing analyst
Product manager
Media coordinator
Media planner/buyer
Art director
Illustrator
Copywriter
Sales agent
Social media coordinator
Direct marketing coordinator
Media analyst
Promotions manager
Sponsorship coordinator
Web analytics consultant
Website designer

所屬院系

進入哪個院系學習？

Faculty of Arts and Design

中國學生入學要求

為來自中國的學生設計

Applicants must have successful completion of Australian Year 12 qualification or equivalent. International Baccalaureate - 26, 31. IELTS Academic: 6.0 overall with no band below 6.0; TOEFL iBT: Overall score of 60 with: R: 13; L: 12; S: 18; W: 21; Pearson Test of Academic English: 50 with no skill score below 50; Cambridge English Scale: 169 with no sub-score below 169; Occupational English Test: No grade lowers than 'C' in any of the sub-tests.

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課程信息

學制：全日制(6 學期)須出席的在線/遠程學習(6 學期)

學費：A$28,000.00 (￥ 139,938) /年

開學時間：2022八月2日

申請截止日期：

留學地點：University of Canberra11 Kirinari Street,BRUCE,Australian Capital Territory,2617, CANBERRA, Australia

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