阿肯色大學(xué)小石城校區(qū)

The College of Business provides quality business education, delivered by research engaged faculty in partnership with the business community, to prepare students for professional careers and enhance regional economic development. The COB has the distinction of being one of a handful of business schools across the country with two economic development outreach units housed within the college. The Institute of Economic Advancement (IEA) and the Arkansas Small Business and Technology Development Center (ASBTDC) play important roles in advancing economic, entrepreneurial, and other business-critical services across the state.

Educational Objectives

Students completing a marketing degree should accomplish the following educational objectives:

Develop an understanding of the role of marketing in the global economy and within individual organizations.

Develop an understanding of the ethical and social responsibilities of marketers.

Develop an understanding of the nature and methods of marketing management, including marketing organization, marketing strategy planning, the development of marketing plans and programs, and the implementation and control of marketing programs.

Develop an understanding of the nature of the marketing environment and the process of environmental analysis.

Develop an understanding of the nature of consumer and institutional buyer markets, including an understanding of consumer and institutional buyer behavior.

Develop an understanding of the process of market segmentation and finding target market opportunities.

Develop an appreciation of the value of marketing information and an understanding of the marketing research process for obtaining marketing information.

Major (75 hours)

General-business Courses (21 hours)

MATH 1342 Business Calculus

ACCT 2310 Principles of Accounting I

ACCT 2330 Principles of Accounting II

ECON 2310 Business Statistics I

ECON 2322 Principles of Microeconomics

ECON 2323 Principles of Macroeconomics