UCSI大學(xué)

The fashion industry now goes beyond its’ traditional associations. Style, culture and self-expression prevail in every facet of daily life. The global fashion market demands more strategic planning, innovations, better product designs and inventive marketing concepts. The speed of delivery, quality of production and creativity in design are also critical aspects of this new technology-driven industry. Market intelligence, fashion trend forecasting, plus the fundamentals of business and marketing management are invaluable areas necessary to keep fashion fresh, alive and up-to-the-minute. This course is designed to prepare graduates to meet these demands. Throughout this course, students will experience the ‘workings’ of the world of fashion design, from concept to manufacturing, and the branding and marketing of the end product.

International Degree Pathway (IDP) Programme:

• Caters to aspiring students from all walks of life who wish to obtain a foreign degree and yet wish to spend the initial years at UCSI.
• Provides students with an opportunity to study at UCSI for 1 or 2 years and complete the rest of their studies at their chosen university overseas.
• Offers students the flexibility of obtaining a foreign university degree by transferring from UCSI to a partner university abroad.
• Such flexibility enables students to expand their international learning experience at a lower cost.

Students can pursue the following programs in the partner institutions as an overseas pathway:

• BA (Hons) Fashion Design - Middlesex University
• BA (Hons) Fashion Design / Fashion (Footwear & Accessories) / Fashion (Textiles for Fashion) - University of Northampton
• BA (Hons) Fashion Design with Marketing & Production / Fashion & Textiles Buying Management / Fashion Communication & Promotion - University of Huddersfield

Career opportunities

Career opportunities in the world of fashion are manifold and growing. It is a huge, exciting and glamorous industry with enticing monetary rewards.

Graduates will ?nd employment opportunities as:

• Pattern Cutters
• Fashion Buyers
• Pattern Graders
• Specialist Cutters
• Fashion Designers
• Fashion Entrepreneurs
• Fashion Merchandisers
• Bespoke / Production Tailors
• Apparel / Garment Production Managers

Programme Details

This programme combines 75% ‘hands-on’ skills directed towards fashion design, illustration, textiles, pattern cutting and garment construction, and 25% marketing skills. This is designed to enable the student to experiment with original design concepts and equip them with market intelligence skills. They will be able to communicate, brand and focus their designs towards identified markets. This ultimately will facilitate multiple career opportunities within the fashion industry.

The Bachelor of Arts (Hons.) in Fashion Design with Marketing graduate will be a versatile fashion specialist with the ability to professionally:

Apply logical, critical and creative thinking to a range of problems

Commit to ethical action and social responsibility

Communicate effectively

Apply an international perspective to their profession

Demonstrate a practical, strategic and operational understanding of the discipline as a whole