圣約翰大學

As traditional print marketing campaigns give way to Internet-based communications, marketing professionals who create new ways to promote products and services are increasingly in demand. In fact, the Bureau of Labor Statistics forecasts that marketing jobs will grow 13 percent by 2018.

You can prepare for these career opportunities through the Bachelor of Science Degree Program in Marketing at St. John's. Offered by The Peter J. Tobin College of Business, the 124-credit program prepares students for marketing positions in for-profit and non-profit organizations. Students learn the basic concepts and skills necessary to be leaders in the field. Courses focus on such areas as strategic planning, pricing, distribution, advertising, promotion and cultural influences on marketing efforts.

The curriculum reflects St. John’s emphasis on providing students with a rigorous education encompassing a strong foundation in the liberal arts and sciences as well as a firm grounding in the basic principles of business.

The program leverages the University's resources as a metropolitan institution by giving students access to invaluable for-credit internship opportunities at leading New York City-area business organizations. This experience, in turn, is highly prized by potential employers. St. John’s Vincentian values are also reflected in the program's emphasis on teaching ethical business practices and stressing the importance of social justice in making business decisions.

Career Outcomes

By gaining knowledge and skills in a cross-section of marketing-related business disciplines and topics, you will develop competencies and a basic understanding of business. You will also learn how to apply your knowledge and talents effectively and to make value-based business decisions.

Students are prepared to:

• Perform economic global analyses, accounting systems control and use technology tools to achieve cost-effectiveness.
• Write business plans, determine market needs and construct integrated marketing campaigns.
• Become outstanding marketing managers who are familiar with cutting edge human resources and development theories.