新加坡管理學(xué)院

Developed and awarded by RMIT University, Australia. RMIT has a 5-Star QS ranking for excellence in higher education and is 15th highest ranked university in Australia (QS World University Rankings 2019 – 20). RMIT is ranked 21st in the world and 5th in Australia among universities less than 50 years old (QS Top 50 Under 50 index 2019). RMIT is among the world’s top 150 universities in Computer Science and Information Systems, Business and Management Studies, Accounting and Finance, Engineering (Chemical); Engineering (Mechanical, Aeronautical and Manufacturing); and Geography (QS World University Rankings by Subject 2018).

The Bachelor of Business (Marketing) has a successful history of producing outstanding graduates for the marketing industry. Blending practical theory with modern, industry-based learning; the programme aims to prepare students for a career in the world of marketing.

Students will develop skills across a broad range of business areas, whilst specialising in marketing activities such as brand and product management, market research, advertising, business development, promotion and many others. Students will gain a thorough theoretical appreciation of the marketing discipline as well as specific practical skills and knowledge that will be of immediate value of workforce.

Marketing is a discipline that guides the entire organisation to create customer satisfaction. It involves identifying customer needs and wants, creating strategies for the development and design of products and services, and making decisions about their pricing, promotion and distribution.

Marketing is a dynamic and expanding area. Students need to be creative, flexible, enthusiastic and disciplined in their approach to practical and theoretical problems to prepare for a career where marketing planning, development and research are required.

Professional Accreditation or Recognition

The Bachelor of Business (Marketing) is accredited by the Australian Marketing Institute (AMI).

Enrolled students are eligible for Student membership of the Australian Marketing Institute (AMI) and graduates are eligible for Graduate membership of Australian Marketing Institute (AMI).

Further Education

Graduates may further their studies in the Masters programme.

Career Prospects

Graduates gain employment in all fields of business. Graduates might work as:

• Marketing Researchers
• Direct Marketers
• Brand Managers
• Marketing Consultants
• Merchandise Managers
• Retailers
• Sales Managers
• Strategic Marketers