里奇蒙德倫敦美國國際大學

Programme Overview

If you’re fascinated by the fast-paced worlds of PR and Journalism and would like to learn more, this MA programme is for you. It combines the art of journalism – spotting a story, researching and writing – with the core skills of public relations, engaging diverse audiences and opening up exciting international career opportunities.

You’ll have a distinct advantage, being able to study one programme and gain two degrees, from the US and the UK. The programme benefits from exceptionally strong links within the PR and communication industries in London, with teaching by experts in the field, a wide range of distinguished guest speakers, and events involving both industries. This programme is taught at our Kensington campus in central London, which is one of the global hubs of the PR and media industries and the perfect place to study and work.

Through our partnership with them, you’ll also have membership of The Public Relations and Communications Association (PRCA) – Europe’s largest and most influential PR and communications membership body – enabling you to attend free networking events and participate in additional online learning.

With a strong emphasis on the practical elements of both PR and journalism, this programme will enable students to develop and present their own copies of professional work. The practical aspect of the course will culminate in an optional accredited internship and mandatory professional research project.

You’ll be gaining real life PR and journalism experience, responding to real briefs, bringing the programme alive. You’ll be asked to analyse and reflect upon this experience, to ensure you’ve answered the brief in the most effective way.

Are you interested but not sure if you are eligible? We welcome applications from people with all kinds of academic backgrounds and qualifications (usually a first degree in any discipline with a minimum classification of 2.2, Lower Second Class Honours, or its international equivalent) and will also consider people who have relevant work experience. We are always happy to arrange visits, answer questions or talk about the programme. If you’d like more information, please submit our Enquiry Form. Scholarships are available, see our website for more details as well as finance options.

Curriculum

The programme starts by examining the trends and challenges faced by the PR and journalism industries and exploring different views of them. Students then explore an in-depth academic examination of the PR industry and journalism, their history and function in the contemporary world and the role they play in international society and economic life – especially in relation to traditional and emerging media, business and the full range of marketing disciplines.

In the second semester, students can hone their skills in a specialist area by choosing an elective from a fascinating range of topics, including Celebrities, Marketing and the Media; Fashion and Luxury Brands and the Media and Political Communications.

This learning approach will equip you for a wide range of careers internationally while enabling you to develop specialist expertise in areas of particular interest.