雷文斯本設(shè)計與傳播學(xué)院

Learn to forecast trends, interpret consumer behaviour, appreciate the importance of sustainability and build an understanding of the current global fashion market. Our curriculum revolves around industry guest talks and manufacturing site visits, giving students a real understanding of the different roles and networks available to them.The course units have been crafted to give students the confidence to put theory taught in class into practice during group projects, individual work placements, industry briefs and business proposals. Using the Adobe suite and online fashion resources, students will develop the creative and practical skills to enable them to plan a range, promote a brand, generate a professional report, pitch an idea and ultimately understand the business of fashion.This course has been designed to provide students with the mindset and skills needed to succeed in industry. This exciting course encourages creative flair, an eye for trends, business acumen and management skills. The course places a strong emphasis on gaining practical work experience and enterprise. Students will gain practical knowledge about the product development process, including fabric selection and testing, colour management, quality management and sustainability. They will learn about predicting the trend, planning the range, building the brand and then how to protect and promote it. The course aims to develop creative skills as well as problem-solving, organisational, planning, promotional and management skills. CAD lessons will facilitate creative presentation while other CAD/CAM management tools will also help to prepare students for industry. Students will study through a mix of practice and theory-based learning and will benefit from the opportunity to collaborate with students from other disciplines as well as top brands.Key study topics include:- Trend forecasting- Consumer profiling and identification- Fashion market research- Fashion buying and product development- Merchandising- Visual merchandising- Manufacturing and sustainability- Fashion brand management and promotion- Business planning