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雷文斯本設(shè)計與傳播學(xué)院

雷文斯本設(shè)計與傳播學(xué)院-數(shù)字營銷

Digital Marketing BA/BSc(本科)

院校名稱雷文斯本設(shè)計與傳播學(xué)院
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課程信息

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Learn to leverage online marketing tools and plan and deliver outstanding campaigns. With access to our state-of-the-art augmented and virtual reality facilities, this course gives you an overview of the digital technology landscape and the tools used to connect businesses with new and current customers.Learn to plan and execute engaging multi-channel campaigns across the likes of search engines, social media and email to catch customers where they spend their time: on the internet. This Digital Marketing course looks at how digital technology can be used to deliver successful marketing campaigns. Students develop the knowledge and the creative and technical skills to design, deliver and evaluate digital marketing strategies and campaigns from start to finish. The flexibility of the course will allow students to either follow a BA pathway or BSc pathway.This course is designed to prepare students for industry by giving them an overview of the digital landscape and the strategic marketing principles used today. It is divided into two strands; the BA strand will teach students about the strategic side of digital marketing. They will look at how brands build value with the use of digital technologies and social media. The BSc pathway will look at a digital marketing strategy in more detail. Students will look at how different elements such as website development and analytics, consumer behaviour analysis and social media marketing are used together to form a joined-up marketing strategy. Key study topics include:- Digital marketing basics- Marketing data analysis- Web design and development- Internet of Things (IoT) and digital creation- Social media marketing

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Higher Education

中國學(xué)生入學(xué)要求

為來自中國的學(xué)生設(shè)計

Senior Secondary School Graduation Certificate with at least an overall average of 60%.

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課程信息

學(xué)制：全日制(3 年)

學(xué)費：￡16,500.00 (￥ 147,632) /年

開學(xué)時間：2022九月

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留學(xué)地點：Main Site6 Penrose Way,London,Greenwich,SE10 0EW, England

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