昆士蘭科技大學(xué)

Highlights

• Learn to create and plan campaigns and use advertising and strategic public relations to effectively communicate and engage with employees, customers, communities and governments.
• Learn about the theory and practice of advertising, develop the technical understanding to undertake market and audience research, and delve into the psychological habits of consumers.
• Tailor your studies to meet a specific career outcome or broaden your experience to create wider employment options.
• Opportunities exist for internships and work placements in a broad range of industry organisations.

Why choose this course?

Advertising professionals are creative communicators who find solutions to meet the needs of clients and consumers. Public relations professionals manage the relationships between organisations and the people they rely on. Together, advertising and public relations help organisations change stakeholder behaviour through story-telling that is compelling and ethical.

In this course, you'll learn the creative skills that advertising and public relations demand. With so many new media channels emerging and constantly evolving, there's a broad range of skills that you'll require including written, oral, visual and interpersonal that are transferable across industry sectors. You'll be equipped to create and plan campaigns, manage reputations and relationships with a variety of stakeholders. The course will also enable you to use advertising and strategic public relations to effectively communicate and engage with employees, customers, communities and governments.

Real-world learning

Tailor your studies to meet a specific career outcome or broaden your experience to create wider employment options. Opportunities exist for internships and work placements in a broad range of industry organisations. Students have completed placements with Queensland Investment Corporation, River Living, Flying Arts and Bare Publicity.

Our lecturers have extensive real-world industry experience. Through them you'll learn about the theory and practice of advertising and public relations, develop the technical understanding to undertake market and audience research, and delve into the psychological habits of the consumer.

Careers and outcomes

This degree gives you globally transferable skills that are attractive to employers seeking to develop communication- based solutions to real-world opportunities and challenges.

Professional recognition

Graduates may satisfy the academic requirements for membership of the Advertising Institute of Australia or the Society of Business Communicators.

Possible careers

• Account Executive
• Account Manager
• Advertising Professional
• Advertising and New Media Professional
• Communication Specialist
• Copywriter
• Corporate Relations Manager
• Events and Festivals Coordinator
• Marketing Officer/Manager
• Media Industry Specialist
• Media or Communications Adviser
• Public Relations Officer/Consultant
• Public relations manager