梅西大學

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梅西大學-傳播學學士(公共關系)

Bachelor of Communication (Public Relations)(本科)

專業(yè)概況

在這里學什么?

Your study of public relations delivers knowledge and skills that are in increasing demand - public relations is one of the fastest-growing specialist areas in business. The Massey Bachelor of Communication (Public Relations) will build the skills you need for a successful career in public relations. You will develop your interpersonal and inter-group communication abilities, strategic thinking and planning capabilities, writing, and research and information processing skills.

You’ll learn how to help organisations to communicate in persuasive and ethical ways with their staff, customers, regulators, communities, investors, and society. Public relations practitioners organise events, write and edit media releases plus online and print newsletters and publications, develop strategic public relations plans, and build relationships through digital media.

Leading the way

Massey University was New Zealand’s first institution to offer university-level courses in Public Relations, so you’ll be able to take advantage of our vast knowledge and experience in teaching this discipline.

Careers

Your Massey PR education equips you with a sound grasp of the classic PR disciplines, and the BC structure enables you to complement this with areas such as creative communication – a potentially winning combination in the contemporary job market, where employers increasingly value creativity and adaptability. The internship course offers you the opportunity to gain real life PR experience as part of your studies, and our students are highly rated by internship hosts ranging from local councils to creative consultancies.

Enterprises across the spectrum of private sector, government, and not-for-profits now grasp the importance of public relations.

Surveys show BC graduates consistently enjoy high rates of employability, across a wide range of industry categories. Job titles include communication coordinator, consultant, content and social media specialist, project manager and advisor.

Public relations practitioners love how every working day is different, busy and challenging, drawing on and further building their creativity and showing them how to make a real difference in their organisations and communities.

Major requirements: Completing a major is compulsory. The Public Relations major requires 120 credits including at least 60 credits at 200 level and 60 credits at 300 level.

所屬院系

進入哪個院系學習?

School of Communication, Journalism and Marketing

中國學生入學要求

為來自中國的學生設計

The minimum academic entry requirement is successful completion of a qualification equivalent to the New Zealand Year 13 - NCEA Level 3 University Entrance. Cambridge International Examination or Advanced International Certificate of Education (CIE /AICE) A or AS levels, a minimum of 120 points from approved syllabus group list. And a minimum D grade or better in syllabuses from at least three different in each of at least 3 different syllabus groups (excluding Thinking Skills), as well as an E or better in AS English and a D grade in IGCSE or GCSE Mathematics. Taken in countries other than New Zealand (excluding United Kingdom): 3 A-levels including at least 1 C grade or better. A result in General Studies cannot be included among the 3 on which the application is based. English Language Requirements: IELTS - 6.0 (no band less than 5.5); TOEFL iBT- 80 overall (min 19 in Writing); PTE Academic - 50 Overall (min 42 in communicative skills); Cambridge English - 169.

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課程信息

學制:全日制(3 年)

學費:NZ$30,400.00 (¥ 141,138) /年

開學時間:預計在二月 2022

申請截止日期:預計在December 2022

留學地點:Wellington CampusMassey University Wellington,Wallace Street,WELLINGTON,Mt Cook,6021, New Zealand

學制:全日制(3 年)

學費:NZ$30,400.00 (¥ 142,172) /年

開學時間:預計在二月 2022

申請截止日期:預計在December 2022

留學地點:Massey UniversityManawatu Campus,Tennent Drive,Palmerston North,Turitea,4474, New Zealand

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