梅西大學

Your study of public relations delivers knowledge and skills that are in increasing demand - public relations is one of the fastest-growing specialist areas in business. The Massey Bachelor of Communication (Public Relations) will build the skills you need for a successful career in public relations. You will develop your interpersonal and inter-group communication abilities, strategic thinking and planning capabilities, writing, and research and information processing skills.

You’ll learn how to help organisations to communicate in persuasive and ethical ways with their staff, customers, regulators, communities, investors, and society. Public relations practitioners organise events, write and edit media releases plus online and print newsletters and publications, develop strategic public relations plans, and build relationships through digital media.

Leading the way

Massey University was New Zealand’s first institution to offer university-level courses in Public Relations, so you’ll be able to take advantage of our vast knowledge and experience in teaching this discipline.

Careers

Your Massey PR education equips you with a sound grasp of the classic PR disciplines, and the BC structure enables you to complement this with areas such as creative communication – a potentially winning combination in the contemporary job market, where employers increasingly value creativity and adaptability. The internship course offers you the opportunity to gain real life PR experience as part of your studies, and our students are highly rated by internship hosts ranging from local councils to creative consultancies.

Enterprises across the spectrum of private sector, government, and not-for-profits now grasp the importance of public relations.

Surveys show BC graduates consistently enjoy high rates of employability, across a wide range of industry categories. Job titles include communication coordinator, consultant, content and social media specialist, project manager and advisor.

Public relations practitioners love how every working day is different, busy and challenging, drawing on and further building their creativity and showing them how to make a real difference in their organisations and communities.

Major requirements: Completing a major is compulsory. The Public Relations major requires 120 credits including at least 60 credits at 200 level and 60 credits at 300 level.