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梅西大學(xué)-商學(xué)學(xué)士(戰(zhàn)略傳播)

Bachelor of Business (Strategic Communication)(本科)

專業(yè)概況

在這里學(xué)什么?

Your knowledge of the business world combined with in-depth communication skills will make you a sought-after employee.

The Bachelor of Business with a major in strategic communication builds your skills in areas including:

  • interpersonal communication
  • organisational communication
  • cross-cultural communication
  • public relations
  • writing in the workplace
  • professional presentations
  • communication technology.

You will develop your skills especially through learning by doing. That could include writing portfolios, interviewing, presentations, role-playing, video conferencing and creating web pages, writing communication plans for businesses, and creating short videos.

Learn from the best

Many Massey teaching staff have substantial private-sector or consulting experience, as well as close and continuing links with the business world. Our lecturers and professors are actively researching. They bring the most relevant developments in business theory and practice to your study. You’ll learn about cutting-edge practice in the industry, from those in the know.

The Massey Bachelor of Business majoring in strategic communication gives you specialised communication knowledge. It also gives you a solid overview of all of the key business disciplines like economics, finance, accountancy, as well as marketing and communication.

Communication skills are vital in any career, so this programme also makes a great complementary major.

Become a critical thinker

Massey University takes pride on its graduates’ skills in critical thinking. Massey encourages you to develop your analytical, ethical and independent thinking. You’ll gain an understanding of how marketing communication works with other disciplines.

If you’re certain you wish to follow a career specifically in communication, you should consider the Bachelor of Communication programme as an alternative to the Bachelor of Business (Strategic Communication).

Careers

You’ll have many different options for career paths in business, government or in community organisations.

A growing number of organisations recognise the importance of employing professional communicators. No matter what career you enter, employers are looking for people like you, who can communicate well. Communication skills make a vital difference in your application and job interview, and they also facilitate career advancement and opportunities.

Some of the varied fields communication graduates work in include:

  • public relations
  • communications advisory
  • media buying, planning, and advising
  • news media
  • speech writing
  • publishing and editing
  • liaison and advisory work.

Further study

Upon successful completion of this programme you could progress to a postgraduate qualification such as a Master of Management.

The BBus majoring in Strategic Communication has a total of 360 credits.

  • Core courses 120 credits
  • Major courses 120 credits
  • Elective courses 120 credits

所屬院系

進(jìn)入哪個院系學(xué)習(xí)?

School of Communication, Journalism and Marketing

中國學(xué)生入學(xué)要求

為來自中國的學(xué)生設(shè)計

The minimum academic entry requirement is successful completion of a qualification equivalent to the New Zealand Year 13 - NCEA Level 3 University Entrance. Cambridge International Examination or Advanced International Certificate of Education (CIE /AICE) A or AS levels, a minimum of 120 points from approved syllabus group list. And a minimum D grade or better in syllabuses from at least three different in each of at least 3 different syllabus groups (excluding Thinking Skills), as well as an E or better in AS English and a D grade in IGCSE or GCSE Mathematics. Taken in countries other than New Zealand (excluding United Kingdom): 3 A-levels including at least 1 C grade or better. A result in General Studies cannot be included among the 3 on which the application is based. English Language Requirements: IELTS - 6.0 (no band less than 5.5); TOEFL iBT- 80 overall (min 19 in Writing); PTE Academic - 50 Overall (min 42 in communicative skills); Cambridge English - 169.

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課程信息

學(xué)制:全日制(3 年)

學(xué)費(fèi):NZ$30,400.00 (¥ 141,138) /年

開學(xué)時間:2022七月12日

申請截止日期:預(yù)計在May, December 2022

留學(xué)地點(diǎn):Auckland CampusMassey University Auckland (East Precinct),Albany Expressway (SH17),AUCKLAND,Albany,0632, New Zealand

學(xué)制:全日制(3 年)

學(xué)費(fèi):NZ$30,400.00 (¥ 142,172) /年

開學(xué)時間:2022七月12日

申請截止日期:預(yù)計在May, December 2022

留學(xué)地點(diǎn):Massey UniversityManawatu Campus,Tennent Drive,Palmerston North,Turitea,4474, New Zealand

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