麥考瑞大學

Digital media has had a profound influence on the marketing landscape. Google Adwords, email marketing, online PR, paid search, SEO and social media are all essential elements for marketing success, and for any business wishing to build mutually rewarding relationships with its customers.

This course offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories modern marketing is built on, you'll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can be applied in a marketing context

KEY FEATURES

You'll be taught by widely published academics, professional marketers and award-winning media producers all with industry experience.

You'll use high-quality media facilities with professional studio spaces, industry-standard digital workstations for all production areas, a specially equipped theatre for screenings and digital production tools.

This course emphasises a balance between theoretical understanding and practical application in both professional marketing and media.

Competitive and selective intake into this course ensures you'll graduate with exceptional skills to meet the demands of future employers.

SUITABLE FOR

If you are looking to work in dynamic and creative areas like public relations, social marketing, software design, games development, movie making, market analysis and brand consultancy.

Career Opportunities

A Macquarie course can set your dream career in motion.

PROFESSIONS

Every sector of the economy recruits marketing and media graduates. Roles are diverse and include:

• advertising account manager
• art director
• brand manager
• broadcasting production manager
• business development manager
• copywriter
• corporate communications producer
• creative director
• digital engagement manager
• digital marketing manager
• e-commerce manager
• internal communications consultant
• journalist
• market researcher
• marketing communications specialist
• marketing consultant
• marketing executive
• media and public relations specialist
• media buyer
• media producer
• product manager
• public affairs adviser
• search engine optimisation (SEO) content executive

EMPLOYERS

• government departments
• marketing firms
• media agency
• medium to small businesses
• multinational organisations
• not-for-profit organisations
• public relation firms
• publishing firms
• television, stage and multimedia production houses