麥克利學(xué)院

Whether you want to run your own company, build the brand for a start-up, manage a sports team, see the world as a travel agent or something else entirely, our Bachelor of Business will give you the knowledge, skills and competitive edge to get there.

At Macleay, we actively encourage you to be as entrepreneurial as you’d like. We’re always excited to see ideas come to life, and we’re comfortable with the idea that it’s okay to test, learn, fail fast and fail often. In fact, we believe it’s an important step on the road to success.

How you’ll learn

This course fosters entrepreneurial thinking with a focus on action and project-based learning. You’ll develop skills through interactive presentations, industry-specific case studies, team and individual assignments and real-world projects in a creative learning environment where everyone makes a contribution.

Pitch business ideas to entrepreneurs. Research Gen Z’s attitudes toward globalisation. Manage the establishment of a social enterprise. Learn to build a brand, a business, a deal, or a following. You can engage in all this and more in your studies at Macleay.

Potential job opportunities

• Publicist
• PR Manager
• Sports Marketer
• Marketing Executive
• Market Researcher
• Social Media Manager
• Festival Manager
• Event Coordinator
• Corporate Travel Consultant
• Destination Manager

Event Management

Get to know the adrenaline-infused world of events and festivals through topics like event coordination, budgeting, sponsorship, venue and supplier management, marketing, risk and people management.

Learn how to develop event concepts from start to finish and get a handle on industry ethics, the role of technology, the impacts of globalisation, social media and sustainability, as well as other current event trends.

Job opportunities include:

• Festival Manager
• Event Coordinator
• Conference Manager
• Exhibition Manager
• Sponsorship Manager
• Arts Event Manager