拉籌伯大學

Digital disruption has radically changed the way businesses operate.

Organisations now have access to an overwhelming amount of information about their operations, customers and products - and they need skilled professionals who can interpret, analyse and translate this data into meaningful business solutions.

In our Bachelor of Business Analytics, you'll learn the fundamentals of business, including how to solve business challenges and how to analyse data strategically. You'll also develop a combination of problem-solving, critical thinking and communication skills across business, marketing, commerce and technology.

You'll get real-world experience through our wide range of internship opportunities at PWC, Coles, Northlink and SAS. And you'll learn from brilliant minds who are pioneering research in artificial intelligence, machine learning and digital disruption.

You'll learn:

Data analysis tools

Learn the tools and techniques to gather, interpret and analyse data.

Social media and visualisation

Understand the fundamentals of social media and learn how to use data analytics to build brand equity and disrupt businesses.

Data insight skills

Learn the skills to blend business know-how with analytics to create new capabilities for organisations.

Digital disruption

Understand how to harness and leverage the power of new digital technologies.

IT skills

Learn both computer science fundamentals and foundational business skills, then move into complex analytics using artificial intelligence and machine learning.

Business fundamentals

Study a major or minor and become a well-rounded data scientist.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 7.

CAREER OUTCOMES

Graduates will use their analytical and strategic thinking skills to help businesses identify new opportunities, solve problems and create change. Graduates can work in a wide range of fields, including finance, cybersecurity, health and defence. Possible career options include:

Management consultant

Use your unique blend of business and digital skills to create innovative solutions.

Business analyst

Help organizations to identify their strengths and weaknesses. Develop data-driven solutions and ensure operational excellence.

Asset investment analyst

Use financial information to advise stockbrokers, fund managers and stock market traders.

Innovation consultant

Create new processes and encourage new ideas to be heard and embraced.

Market research analyst

Interpret market research and find data-driven solutions for businesses.