拉籌伯大學

Overview

Sport is a central feature of Australian culture - and you don't need to be an elite athlete to take part. The sport management industry offers opportunities in marketing and sponsorship, local government, management and more.

La Trobe's Bachelor of Business (Sport Management) gives you an insight into the business structures, cultures and performance-management strategies that underpin sport. You'll build the knowledge and skills needed to kickstart your career behind the scenes of sport.

At La Trobe, you'll develop your skills as a business leader and digital disruptor. You'll create strong foundations in accounting, finance, sport management and sport marketing. And you'll explore the social and economic side of sport through business law, sport policy, sport media and human resource management.

Flexible electives allow you to take part in overseas business studies with our partner universities in Scotland, Germany, Canada and the United States of America. International travel subject to COVID-19 restrictions. Eligibility criteria apply to elective subjects.

Discover how to apply sport management theory and develop industry connections with 200 hours of professional placement. Our industry partners include Carlton Football Club, Melbourne City Football Club, Melbourne Rebels and many more.

You'll learn:

Sport management and marketing

Examine the relationship between marketing, management and sport, including strategic sport management, organisational structures and leadership skills.

Digital disruption

Understand how to harness and leverage the power of new digital technologies within the world of sport.

Business analytics

Understand how businesses run and learn how to solve problems and improve processes.

Accounting and finance

Explore the role financial records, transactions, investments and expenditures play in the health and success of businesses.

The qualification awarded on graduation is recognized in the Australian Qualifications Framework (AQF) as Level 7.

Career outcomes

You'll graduate ready to launch a career in sport management, health and fitness, and more. Possible career paths include:

Sports development officer

Help boost participation in sport and sport programs by developing and implementing promotional campaigns.

Sport administrator

Coordinate and manage activities that support sporting events, such as budget management and social media marketing.

Business development manager

Improve sport organisations and events by implementing initiatives, securing funding and promoting engagement and participation.