拉籌伯大學(xué)

Overview

Sport is more than just a physical activity - it plays an important role in our culture, community and business sector. Designed and delivered in collaboration with industry professionals, La Trobe's Bachelor of Business (Sport Development and Management) lets you to combine a passion for sport with a foundation in business.

With a focus on marketing, management, public health or community education, you'll build the knowledge and skills required to kickstart a career in the evolving sport development and management industry.

You'll benefit from industry leaders such as the Carlton Football Club, Melbourne Rebels and the Bendigo Pioneers. Put your knowledge into practice with 200 hours of placement in the final year of your degree.

You'll learn:

Sport management and marketing

Examine the relationship between marketing, management and sport, including strategic sport management, organisational structures and leadership skills.

Accounting and finance

Explore the role financial records, transactions, investments and expenditures play in the health and success of businesses.

Business data analysis

Gain an understanding of how data and statistics can improve decision-making processes and address business problems.

Economic issues and policy

Discover how economic concepts and government policy can impact business success and market outcomes.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 7.

Career outcomes

Our sport development and management graduates have the knowledge and skills to launch a career in a range of industries, including not-for-profit organizations, community sport leagues and state and federal government bodies. Possible options include:

Sports development officer

Help boost participation in sport and sport programs by developing and implementing promotional campaigns.

Sports event coordinator

Plan, prepare and manage the logistics involved with sporting events such as transportation, media coverage and marketing campaigns.

Business development manager

Help drive business growth when you identify sales leads, pitch products or services to new clients and foster relationships with stakeholders.

Business coach

Use your communications, marketing and strategic skills to help clients clarify and achieve their business goals.