拉籌伯大學

Overview

In today's digital landscape, marketing is a high-demand skill across a range of industries. Health, education, finance, retail, arts and government bodies all have digital presences that needs to develop, implemented and managed. For a career in any industry, a strong foundation in business plus agile and innovative marketing skills will set you up for success.

La Trobe's Bachelor of Business (Marketing) has been designed with direct input from industry to ensure you have the specialized knowledge and solid business foundations employers want. Explore emerging areas such as digital and social marketing, as well as core subjects like digital marketing, consumer behaviour, branding, research and strategic marketing.

Graduate with internationally transferrable skills and be ready for your career in business or marketing.

You'll learn:

Consumer behaviour

Examine how consumers make decisions and implement marketing strategies to increase business performance.

Advertising in the digital age

Explore persuasive online and offline techniques to advertise for customers and organisations, and design outcomes.

Social media and relationship marketing

Discover how social media platforms, digital metrics and analytics and online campaigns are used to reach strategic marketing goals.

Digital brand management

Create content to develop a brand using digital platforms and other strategic tools.

Market research

Gather information about customers, competitors and other stakeholders to better understand their goals and objectives.

Strategic marketing

Build on everything you've learned to develop and deliver an effective marketing plan.

Accounting, economics, finance and business

Gain the foundational knowledge required for a successful business career.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 7.

Career Outcomes

Graduates will have the skills and knowledge to find employment in a range of marketing roles, including:

Marketing and promotions manager

Plan, direct and coordinate marketing campaigns and strategies that help businesses grow and advertise their products to consumers.

Marketing research specialist

Study consumer behaviour, market conditions and forecasts to help businesses understand who their customers are and what they want.

Social media marketing manager

Take charge of planning, implementing and managing social media strategy to increase brand awareness and boost company growth.

Product and brand manager

Monitor market trends and manage advertising and marketing activities to ensure the right message is delivered for products and brands.

Professional recognition

The Bachelor of Business (Marketing) is accredited by the Australian Marketing Institute (AMI). Graduates may apply for membership with the AMI. Membership may require an application to the professional body and may have additional or ongoing requirements beyond the completion of the degree. Please contact the relevant professional body for details.