拉籌伯大學(xué)

Overview

The way we gather to celebrate, explore and discuss is changing. In today's global society, event management is about more than bookings and budgets. We're expanding into new physical and digital world, breaking down barriers and expanding inclusion, diversity and empathy.

With La Trobe's Bachelor of Business (Event Management), you'll learn the skills you need to deliver successful events and be ready to find innovative solutions to any challenge. Plus, you'll have a foundation in business - so you'll be a flexible, multiskilled graduate.

This multidisciplinary course will provide you with a solid grounding in business, then help you build specialist expertise in event management and marketing. With subjects dedicated to digital business, trends in modern business and business analytics, you'll develop a highly sought-after skillset that prepares you for the evolving events space.

Want a degree tailored to your interests? Choose electives to complete a second major in another business discipline such as marketing or international business or broaden your perspective by taking on any other major we offer at La Trobe.

With guidance from industry experts working in the field and also teaching, you'll graduate with a practical understanding of the real-world event industry and networks. You'll learn:

Event planning and management

Understand every aspect of delivering events, including logistics and project management, and study the unique factors involved in coordinating sustainable community events.

Digital business

Explore how businesses are developing new operating models for the digital economy and develop the skills to design innovative digital solutions.

Consumer behaviour

Analyse the factors influencing the consumer decision-making process and learn to consider how consumer behaviour shapes the development of marketing strategies.

Accounting and finance

Discover how to compile and interpret budgets and financial statements and make strategic business planning decisions.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 7.

Career outcomes

When you graduate, you'll have specialist expertise and the flexibility to run great events for businesses and clients. Your career options could include:

Event manager

Support your organisation's business goals by delivering successful events. Connect with stakeholders, coordinate logistics and services, manage budgets and measure your success to find future improvements.

Event management consultant

Help clients enjoy their dream event. Identify their needs and manage every aspect of an event, including logistics, services and on-the-day issues.

Marketing coordinator

Help your organisation grow by coordinating and managing its marketing activities, including events, campaigns and advertising.

Professional recognition

Graduates of the Bachelor of Business (Event Management) may apply for membership with Meetings and Events Australia. Membership may be subject to additional or ongoing requirements beyond completion of the degree. Please contact the relevant professional body for details.