艾維商學(xué)院

This course is the English-language Curriculum of the Degree Course in Business Communication and Public Relations.

To manage relationships and internal and external communication processes. You can become product manager, brand manager, social media manager, event manager, media relations officer, account.

The Degree Course in Corporate communication and public relations (curriculum in English of the Degree Course in Business Communication and Public Relations) prepares professionals able to manage the relationship processes that companies and public and private organizations maintain with their interlocutors to sales support, to generate and manage brands, increase visibility and strengthen reputation.

Our graduates are able to use all the communication tools, from traditional advertising, to events, to social media, necessary to interact with customers, commercial and industrial partners, institutions, public decision makers, local communities, citizens, journalists, media, influencer. They are also able to define communication strategies and plans and evaluate their results.

The degree program provides a mix of skills: business management, marketing, organization and law to understand the functioning of companies; sociology, psychology and consumer analysis to understand social and market dynamics; communication and public relations to communicate with the media, influencers and public opinion.

Particular attention is paid to the development of:

digital skills needed in the current media environment
command of foreign languages
personal communication skills such as professional writing
intercultural skills to face the globalization of communication processes. To this end, from the academic year 2019/2020, the student also has the possibility to choose the course in English (places available: 140)

The teaching is based on a strong integration between lectures, discussion of business cases, exercises and workshops. The teaching is carried out by university professors and professionals who come from companies and communication agencies.