香港浸會大學(xué)

This programme is offered by School of Communication, Hong Kong Baptist University for holders of Associate Degree or Higher Diploma who wish to continue on to a Bachelor's degree in Media and Social Communication.

Programme Features

• A non-government-funded honours undergraduate programme.
• A full-time programme which is normally completed in two years.
• Develop students' understanding of media communication process in the context of changing society and media environment, and their understanding of such process in the trend of globalisation.
• Develop students' social consciousness and their sensitivity to the social, cultural and environmental issues in the changing society with both local and global communication perspectives.
• Develop students' ability to use media and communication strategies to promote the well-being of human, thus contribute actively to positive social change.
• Develop students' specific skills required for planning, organising and implementing communication activities for good social causes.
• Develop students' ability to identify opportunities for corporations, public agencies and volunteer organisations to initiate communication projects related to corporate social responsibility and positive development of the society.

Award

Bachelor of Social Sciences (Honours) in Media and Social Communication awarded by Hong Kong Baptist University

Career Prospects

The programme will equip graduates with academic training and advanced practical skills in media communication for pursuing careers in a wide array of professions. They include public relation officers specialising in corporate social responsibility; communicators in volunteer organisations and public agencies; editors, journalists and columnists in social news section; and welfare advocates and lobbyists of interest groups.

Programme Structure

The four-year undergraduate programme requires students to complete a total of 128 units, including 66 units of Major Courses, 38 units of General Education Courses and 24 units of Free Elective Courses. Students with Associate Degree or Higher Diploma qualifications will normally be admitted directly into the third year of study to complete the programme in two years.

Specifically, students are required to complete 54 units of Major Core Courses and 12 units of Major Elective Courses.