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赫瑞瓦特大學(xué)-迪拜校區(qū)-數(shù)字營銷的國際營銷
MSc International Marketing with Digital Marketing(碩士)專業(yè)概況
Our MSc in International Marketing with Digital Marketing is designed to provide you with an understanding of marketing management in today’s global digital economy. Through a combination of practical insight and academic knowledge, you will gain an understanding of contemporary developments in digital marketing practices and strategies and how to apply these to real-world business challenges. The programme will be of interest to those working in (or intending to work in) the digital economy and looking to differentiate themselves within an expanding job market.
All subjects take an international view of marketing and focus on practical issues and current topics within international marketing as well as on key theories.
Core subjects studied will include:
Contemporary Consumers
Strategic Marketing
ICT Utilization with an SMR Context
Marketing Logistics
Branding and Communications
Advances in Digital Marketing
Project Management
Research Philosophy and Practice
Dissertation
In addition to these taught courses, students pursuing the Master’s qualification undertake a research project and dissertation.
Career
Our MSc International Marketing graduates possess an enviable mix of skills and abilities that can be applied in the marketing field.
Previous graduates have gone on to a wide range of successful careers including starting their own businesses, working in range of global marketing organisations, branding, advertising, digital marketing and public relations.
所屬院系
中國學(xué)生入學(xué)要求
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學(xué)制:全日制(1 年)
學(xué)費:?.?78,750.00 (¥ 136,395) /年
開學(xué)時間:2022九月27日
申請截止日期:
留學(xué)地點:Heriot-Watt University - Dubai CampusDubai Knowledge Park, Blocks 5 & 14,Dubai,UAE
留學(xué)監(jiān)理網(wǎng)自成立以來,已真實服務(wù)大量學(xué)生。留學(xué)監(jiān)理老師從業(yè)都5年以上,我們有足夠的經(jīng)驗告訴你一個學(xué)校錄取你的幾率。
留學(xué)監(jiān)理網(wǎng)自成立以來,已真實服務(wù)大量學(xué)生。留學(xué)監(jiān)理老師從業(yè)都5年以上,我們有足夠的經(jīng)驗告訴你一個學(xué)校錄取你的幾率。
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