赫瑞瓦特大學(xué)-迪拜校區(qū)

This Master's in Design Management programme has been developed for those already within a creative industry who are looking to gain core and relevant skills of business and management, as well as those in an established business environment looking to gain experience and knowledge in developing creative strategies.

Graduates will develop the knowledge to produce insightful projects and instigate problem-solving across all departments and stakeholders that support the product in areas of services, communications, technology, and brand entity.

Why study Design Management at Heriot-Watt University's Dubai Campus?

Design Management enables an organisation to confidently deliver innovative business strategy whilst producing innovatively designed products through creative teams and creative problem-solving.

It allows individuals to develop productive working cultures whilst remaining focused on the customer and staff journey, enabling businesses to acquire the strategy goals via effective design. It blends creativity, innovation, entrepreneurship and management.

Design Management develops skills for graduates, managers and executives responsible for making decisions about how design is used in the organisation for product development and associated departments.

What will Design Management students learn?

Students of Design Management undertake courses and gain knowledge in design thinking and process, sustainable design and management, design technology innovation, HR, marketing, project management and research methods – a blend of creativity, marketing and management considerations both within and outside the business entity.

Students will be able to research, identify and consider a customer journey and evaluate product value as well as translate operations across all departments and processes within the organisation.

Graduates can confidently utilise their new skills to articulate and engage with internal and external communications that stimulate all aspects of the business, including economic and financial factors, researched design innovation and adapting policies and procedures that ensure sound execution of the product.

Our graduates acquire a solid framework of skills allowing them to be a successful manager, balancing the creative and business strategies.

Who is Design Management for?

The Design Management programme is suitable to a multitude of disciplines and businesses including:

Those who wish to move from a creative input to a managerial role
Those who work within a traditional business environment looking to gain core skills on creative product development
Those who aspire to gain more in-depth knowledge on innovative products and thinking.

Course content

Stage 1

E11DY Design Thinking
E11SD Sustainable Design and management
E11MG Design Management

Stage 2

E11RM Research Methods
E11DI Design Tech Innovation

Optional courses

C11HR Human Resource Management
C11SL Systems Thinking and Analysis
C11PA Project Management
C11IM International Marketing

Stage 3

E11MM Masters Project: Academic Paper