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赫瑞瓦特大學(xué)-迪拜校區(qū)-國(guó)際商業(yè)管理與市場(chǎng)營(yíng)銷(榮譽(yù))碩士
MA (Hons) International Business Management with Marketing(碩士)專業(yè)概況
In Year 1 students on all International Business Management degrees follow a common programme which provides a strong grounding in the principles of modern business management. Year 2 introduces the more functional areas of business and management including Marketing, HRM, Operations Management and Marketing. In Years 3 and 4 students choose from a range of specialist Marketing courses which allow them to tailor their degree to meet their particular career needs.
Please note that this programme is offered in January for students starting Year 1 entry only.
Year 1
Semester 1
Management in a Global Context
Introductory Microeconomics
Introduction to Accounting
Option
Semester 2
Enterprise and its Business Environment
Business Skills
Introductory Macroeconomics
Introduction to Finance
Year 2
Semester 1
Fundamentals of Marketing
Human Resource Management
Commercial Law
Intercultural issues in Business and Management
Semester 2
Operations Management
Management Theories in Practice
Marketing Perspectives (mandatory)
Option
Optional courses available include Business Entities, Enterprise Concepts and Issues, Managing the Service Experience and Organizational Behaviour.
Year 3
Semester 1
Research Methods
Consumer Behaviour
Option
Option or elective
Semester 2
Strategic Management
Marketing Communications
Business Analysis and Consulting
Option or elective
Approved marketing courses available include Business Venturing, Project Management, Innovation Management, Resourcing and Talent Management, Logistics and Supply Chain Management.
Year 4
Semester 1
Leisure Marketing
International Business
Semester 2
Digital Marketing
Global Trends and Ethics
No optional courses are available in Year 4 (subject to change).
Across Both Semesters
Dissertation
Optional courses available include Business Ethics; The Contemporary Workforce; Diversity Management and Managing Business Performance.
所屬院系
中國(guó)學(xué)生入學(xué)要求
想申請(qǐng)，但不知道自己能否成功申請(qǐng)這個(gè)專業(yè)？
留學(xué)監(jiān)理網(wǎng)自2010年以來(lái)，服務(wù)了大量的學(xué)生，積累了大量的真實(shí)案例。輸入相應(yīng)的自身情況如GPA、語(yǔ)言成績(jī)、學(xué)歷等，留學(xué)監(jiān)理網(wǎng)幫你進(jìn)行1對(duì)1精準(zhǔn)評(píng)估并提供案例參考。課程信息
學(xué)制：全日制(4 年)
學(xué)費(fèi)：?.?58,800.00 (￥ 101,842) /年
開(kāi)學(xué)時(shí)間：2022九月27日
申請(qǐng)截止日期：
留學(xué)地點(diǎn)：Heriot-Watt University - Dubai CampusDubai Knowledge Park, Blocks 5 & 14,Dubai,UAE
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