格拉斯哥卡勒多尼亞大學(xué)

Combining traditional and digital marketing, this programme will provide you with the knowledge and expertise required for a successful career locally or internationally. You will gain a sound understanding of specific aspects of marketing, leading to a wide range of career options.

Marketing involves almost every aspect of an organisation, from advertising, sales, market research and new product development to the creation, promotion and protection of a company brand. Through understanding customers and their needs and desires a company can make itself, its goods or its services irresistible to consumers.

Our excellent industry links provide you with opportunities to engage in real life projects and case studies, putting into practice the theory learned throughout the programme.

A recent development to the International Marketing programme is the inclusion of digital and data analytic modules to enhance employability and meet the needs of a digitally evolving sector.

Assessment and Teaching Methods

We emphasise learning methods that encourage you to actively participate, to function in teams, to analyse real-life situations and problems, to apply ethical and sustainable business thinking and to use professional skills to communicate solutions.

Through GCULearn, the university's virtual learning environment, you'll have access to course materials, reading resources, assessments and feedback online. Using GCU Learn, you'll undertake online activities and tasks, listen to podcasts, be involved in online discussion groups, and take part in blogs, wikis and Twitter-based learning activities.

Throughout the course, you'll get involved in live projects with industry partners setting design briefs and providing one-to-one student feedback.

Work placement

You will have the option of a work experience module during year 3. This will provide you with the opportunity to gain experience while studying and enhancing your future employability.