喬治亞學院

This program provides students with a degree-level education in business management with an applied focus for the automotive industry. Students learn current issues, trends and technologies that prepare them in adopting proactive approaches in identifying and responding to changes in the automotive industry. Instruction, lecture and discussion delivery promotes critical thinking and problem solving skills and classes will often include a guest speaker series with industry representatives in attendance. Labs are a substantial part of the program and the student run Auto Show is the largest lab of its kind in Canada. A strategically sequential co-op structure serves to maximize the link between theory and practice.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

• analyze and apply principles based on historical, current and future trends in the automotive wholesaling and retailing, aftermarket and manufacturing sectors of the automotive industry;
• apply in a professional manner a customer service approach to quality service and satisfaction in accordance with the Canadian regulatory legislation and ethical practices within the automotive industry;
• utilize effective leadership and management skills with respect to problem solving and prevention for human, physical and financial resources;
• research, organize, evaluate, synthesize and analyze financial, economic and statistical information for business decision making purposes based on global thinking;
• develop marketing strategies for the automotive retail and wholesale businesses;
• relate the functions and operations of the basic automotive components and related systems to the automotive sales and customer service environment;
• relate the benefits of cultural diversity to personal growth and to the development of business strategies nationally and internationally;
• apply computer literacy skills and effective oral and written communication skills appropriate to the business environment;
• value the importance of entrepreneurial initiative and the ability to respond to change;
• develop an appreciation for life-long learning and a broad range of interests.

Practical Experience

All co-operative education programs at Georgian contain mandatory work term experiences aligned with program learning outcomes. Co-op work terms are designed to integrate academic learning with work experience, supporting the development of industry specific competencies and employability skills.

Career opportunities

The automotive sector is one of the largest industries in Canada’s economy and is commonly referred to as ''one of the major economic engines of the Province''. Employment opportunities resulting from the Bachelor of Business (Automotive Management) Degree are positions requiring high levels of critical thinking, problem solving, professionalism and customer service skills. Employment opportunities include positions at the corporate level in finance, marketing and customer service, as well as managerial positions in Dealerships and in Aftermarket businesses of the industry.

Duration:
8 Semesters, plus 3 work terms (4 Years) - Full-time

Work Integrated Learning: 3 Co-op Work Terms