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Dimensions國際學院

Dimensions國際學院-數字營銷碩士

Master of Science Digital Marketing(碩士)

院校名稱Dimensions國際學院
院校排名N/A

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專業(yè)概況
所屬院系
中國學生入學要求
課程信息

專業(yè)概況

在這里學什么？

As the digital economy continues to flourish indefinitely, there is an imperative need for businesses to develop a multi-channel digital presence that clearly articulates their brand to reach out to audiences in the digital arena. The Master of Science (MSc) Digital Marketing programme develops in students the much-needed analytical skills to understand the digital marketing industry and business acumen to identify and interpret the digital marketing operations of an organisation.

The successful completion of the programme enables students to qualify for the Master of Science Digital (MSc) Marketing awarded by Liverpool John Moores University, UK. Having spent a considerable amount of time carrying out rigorous practice-led research, students will develop excellent academic research skills to prepare for doctoral studies at research-intensive institutions.

Objective

To gain a critical overview of the current and emerging issues, challenges, and trends in digital marketing
To develop the analytical skills to carry out environmental scanning as well as market research and analysis
To review and assess the development of digital marketing capabilities of an organisation and deliver effective digital marketing solutions to help potential clients stay ahead of the curve

At Whom Is This Programme Targeted

Candidates who are interested in pursuing a wide variety of career opportunities, such as:

Analytics Manager
Content Manager
Creative Director
CRM and Email Marketing Manager
Digital Agency Account Manager
Digital Marketing Manager
e-Commerce Manager
Search Engine Optimisation (SEO) Manager
Social Media Manager
Web Manager

Opportunities for Further Education/Career Pathway

Students may consider progressing to a Doctoral degree of relevant discipline in any Universities subject to their acceptance.

所屬院系

進入哪個院系學習？

School of Higher Education

中國學生入學要求

為來自中國的學生設計

Applicants must be at least 21 years old. Applicants must be fulfilled any one of the following: A degree from a recognised university with a minimum of a 2:2 classification; Hold a professional or other qualification which is deemed as acceptable for admission by Cardiff Metropolitan University and have held a responsible position for a minimum of 5 years. English Language Requirements: IELTS score of at least 6.5 or pass the DIMENSIONS’ Certificate in Academic English Level 6 or pass the English Proficiency Test at equivalent level conducted by DIMENSIONS or its equivalent. English proficiency may be considered to have been met and an IELTS score may not be required if applicant possesses a highest qualification where English was the sole medium of instruction.

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