科廷科技大學(xué)

This broad-based degree will give you training for traditional media and communication roles, but will also prepare you for emerging job roles that may not yet exist in these fields.

You’ll cover a range of subjects in media, design and business, giving you foundational knowledge in media and corporate communications, and the scope to specialise in two fields of your choice.

During the course, you’ll develop your critical thinking and practical skills, using commercial-level equipment to produce work for print, radio, film, television and online media.

You’ll build an extensive portfolio of work and have opportunities to connect with industry professionals, so you can graduate ready for a range of positions in the communications industry.

In your first year you’ll be introduced to the different spokes of communications and study optional units that reflect or refine your learning in specific communication areas.

In your second and third years, you’ll choose two streams in which to specialise: one media stream and one design or business stream, or two media streams.

Media streams

Corporate Screen Production
Journalism
Web Media

Design or business streams

Digital Design
Graphic Communication
Photography
Marketing
Public Relations.

Career information

Careers

Public relations officer
Market researcher
Media and communications consultant
Web communications consultant
Production coordinator
Web developer
Internet project manager
Marketing manager
Content creator
Media liaison officer
Filmmaker
Photographer
Advertising / creative advertising specialist
Cinematographer
Internet analyst
Website manager

Industries

Media
Marketing
Public relations
Advertising
Film and television
Radio broadcasting

What you'll learn

Explain critical theories relating to media-based communications in corporate applications and apply them to a range of roles and functions
Apply critical thinking and creative approaches to resolve issues and meet challenges in their own professional and creative practice
Access, evaluate and synthesise appropriate information in order to realise media-based communication objectives
Communicate ideas to a range of audiences by developing and applying media-based strategies
Utilise media production technologies and apply them to create effective media-based materials to meet required outcomes
Apply learning strategies to build on skills and understandings in order to adapt to continually changing industry and corporate needs
Recognise the significance of global media to business and be able to apply international standards and practices in their creative practice
Value the cultural and intercultural nature of corporate media and communications and represent this knowledge at a personal and professional level
Demonstrate professional behaviour and standards and work collaboratively to apply them in all aspects of media and business-related activities.