科廷科技大學(xué)

Marketing is used to differentiate products and services in the marketplace, effectively communicate with a target audience and develop strategies that maximise consumer value, sales and profits.

Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.

This major will give you the chance to explore the wide realm of marketing including international and internet marketing, pricing, promotion and distribution strategies.

You’ll also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. The curriculum is kept up-to-date in consultation with key industry bodies ensuring your learning meets the future needs of industry.

Professional recognition

Australian Marketing Institute.
This course is Graduate Gateway approved by the Chartered Institute of Marketing.

Curtin University is also the Inaugural Premier Education Network Sponsor of The Communications Council WA.

Career information
Careers

Digital marketing specialist
Fundraising coordinator
Market research analyst
Marketing assistant
Marketing communications manager
Marketing officer
Product manager

Industries

Advertising
Government
Leisure and tourism
Manufacturing
Retail and wholesale
Service industries

What you'll learn

Apply principles and concepts in marketing theory to describe, understand, analyse and evaluate marketing issues and problems
Critically analyse marketing problems and think creatively to generate innovative solutions; apply logical and rational processes in decision making
Use a variety of methods to access and evaluate useful information from multiple sources, and synthesise this knowledge to make supported judgments relevant to the marketing environment
Develop marketing plans and reports to effectively communicate problems and solutions to internal managers and external clients
Use appropriate technologies and electronic resources to effectively collect and analyse marketing data; recognise the advantages and limitations of various technologies
Employ an intellectual curiosity that is able to integrate new information learnt with existing knowledge, and develop a career long attitude of continuing professional development in the marketing discipline
Apply an international perspective to marketing issues, and adapt marketing models and strategies for success in the global environment
Recognise the importance of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing
Apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity when working independently and within a team.