香港城市大學(xué)

Aims of the Major

• BBA Information Management (IFMG) aims to prepare students to become smart business professionals for financial services, auditing and Internet services;
• Our students have flexibilities of choosing streams from Business Intelligence (BI), Information Systems Auditing (ISA), Internet Services and Social Networks (ISSN);
• Our graduates are equipped with adequate knowledge and skills in social media, mobile apps, big data/artificial intelligence, and cloud services for business innovation;
• They are in high demand in business sectors like financial and professional services (e.g., auditing, banking and FinTech), with great careers of the future.

There are three streams in BBA IFMG:

• Business Intelligence (BI) – Database management, business programming, big data and data visualization, business intelligence and analytics, systems analysis and design, and project management
• Information Systems Auditing (ISA) – Information security and privacy, cybersecurity for business, governance and regulatory compliance for financial information systems, information systems audit, and risk management
• Internet Services and Social Networks (ISSN) – Social media and social networks, O2O services, Search Engine Optimization (SEO), digital marketing and customer relationship management, project management

BBA Information Management offers you:

• Smart Financial Services, Auditing and Internet Services
• Social media, mobile apps, big data/artificial intelligence and cloud services for business innovations
• Flexibilities of choosing streams from Business Intelligence (BI), Information Systems Auditing (ISA), Internet Services and Social Networks (ISSN)

Career Prospects

Our graduates find jobs as business managers, technology business investors or project managers in global investment, consulting, and technology firms (e.g., HSBC, BOC, PWC, EY, Apple, Alibaba, IBM, Accenture, etc.).