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奧克蘭理工大學(xué)

奧克蘭理工大學(xué)-傳播學(xué)學(xué)士-廣告與品牌創(chuàng)意專業(yè)

Bachelor of Communication Studies - Advertising and Brand Creativity Major(本科)

院校名稱奧克蘭理工大學(xué)
院校排名412

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專業(yè)概況
所屬院系
中國學(xué)生入學(xué)要求
課程信息

專業(yè)概況

在這里學(xué)什么？

AUT communications students and graduates are internationally recognised, having won the Sally Logan-Milne Young Practitioner of the Year award, CAANZ AXIS award, ORCA awards, Cannes International Advertising award and NZ Student Marketer of the Year award.

Study communications at AUT and you have access to industry standard facilities and equipment, including a media centre, radio studio and fully equipped TV studio, journalism training newspaper Te Waha Nui, student radio station Static 88.1 fm and student-run PR agency Outside the Square. You also gain invaluable workplace experience before you graduate.

Advertising is about thinking laterally and developing effective brand and product campaigns. You start with a great idea and then choose various media to create a campaign. AUT is the only New Zealand university that teaches advertising creativity specifically and at degree level.

We work closely with the advertising industry, and you learn from guest speakers from leading advertising agencies and client companies like TVNZ, Spark, MediaWorks, Saatchi & Saatchi, DDB, Colenso BBDO, FCB New Zealand and Film Construction.

Develop a professional portfolio you can use to apply for work as a copywriter, art director and other roles in an ad agency. You collaborate with your classmates on advertising briefs, writing and designing ads for real products and clients. Clients and agencies brief our students directly, and your completed ads may even be published in the media. Many students are also offered workplace experience at major advertising agencies.

Career opportunities:

Majoring in advertising creativity will prepare you for a wide range of roles, including:

Account director or planner
Art director
Copywriter
Digital creative or strategist
Media buyer/planner
Strategic planner
Web content creator

所屬院系

進(jìn)入哪個院系學(xué)習(xí)？

Faculty of Design and Creative Technologies

中國學(xué)生入學(xué)要求

為來自中國的學(xué)生設(shè)計(jì)

A Tier 1 score in the National University Entrance Examination (Gaokao) at a recognised institution. English Language Requirements: IELTS score 6.0 overall with all bands 5.5 or higher; TOEFL iBT score 80; Minimum overall score of 52 in CAE prior to 2015 or a score of 169 in CAE from 2015; or a score of 50 in Pearson (PTE); or B/B+ in Certificate in English for Academic Study (CertEAS); or grade B in GIE.

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課程信息

學(xué)制：全日制(3 年)

學(xué)費(fèi)：NZ$30,263.00 (￥ 140,502) /年

開學(xué)時間：2022七月12日, 2022二月28日

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留學(xué)地點(diǎn)：Auckland University of TechnologyAUT City Campus,55 Wellesley Street East,AUCKLAND,Auckland Central,1010, New Zealand

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