Ara坎特伯雷理工學院

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Ara坎特伯雷理工學院-應用管理學士(市場營銷)

Bachelor of Applied Management (Marketing and Sales)(本科)

專業(yè)概況

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This programme will enable you to become a dynamic force in marketing by equipping you with a broad range of professional and marketing skills.

In your first year of study you will develop knowledge in business strategies and operations with core subjects in accounting, business communication, commercial law, business heritage, culture and sustainability, marketing, computing, management and applied research. You will focus on sales and marketing in the second and third years and will gain the specialist skills to be able to sell like a professional. Your study includes:

Consumer Behaviour - Develops knowledge of active marketing and communication strategies to reach consumer and organisation markets.

Market Development and Sales - Applies the principles and practices to successfully manage the sales function.

Marketing Planning and Control - Covers production of an operational marketing plan.

International Marketing - Develops understanding of global perspectives and challenges.

Strategic Marketing - Evaluates and cultivates strategic thinking capacity.

Cooperative Education Project - with this aspect of our programme you will work 'hands-on' within a real business environment applying your learning for a minimum of 400 hours. You will also complete a significant research project for your host organisation. a significant research project for your host organisation. Part-time up to 10 years.

Career opportunities

Graduates with this degree will be capable in roles like sales and marketing management, retail management, marketing research, market analyst, advertising, public relations, as well as international environments promoting global business campaigns or working for multinational corporations.

Study pathways

You can study any of our other graduate diploma in business to enhance your skills.

Recommended school subjects

English

Mathematics

Computing / ICT

Economics

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課程信息

學制：全日制(3 年)

學費：NZ$20,520.00 (￥ 95,268) /年

開學時間：2022七月, 2022二月

申請截止日期：23 June 2022, 22 January 2023

留學地點：Ara Institute of CanterburyCity Campus,130 Madras Street,CHRISTCHURCH,Christchurch Central,8011, New Zealand

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